Wonder

GCP NEXT 2016 - Global Conference Series

May - October | Tel Aviv, Amsterdam, London 

 

Google Cloud Platform asked WONDER to create a series of interactive conferences that would bring together over 3000 coders, developers and IT decision makers across their EMEA markets to share knowledge and innovative ideas in an inspirational setting. The tour included 3 venues in Tel Aviv, Amsterdam and London.

Google wanted the events to showcase the effectiveness of GCP as a business solution, to inform what’s next and to build trust within the developer community.

Our challenge was to create a flexible agenda so delegates could choose and personlalise their content to meet their needs. Google wanted an exciting event space which facilitated conversation and showcased the tech in a fun, user friendly and engaging way.

On the day guests could choose from over 13 hours of content from up to 32 speakers, on a range of Cloud based topics. All guests attended the main plenary but were then free to move between 15 separate sessions featuring 12 live demos.

 

We incorporated an ‘interactive playground’ featuring demo pods from 16 key brand partners. This space was designed to spark interest and encourage further engagement with key Cloud Platform products and people. Delegates could not only try out new products and apps but also spend quality time with business owners who had already used GCP to transform their business. 

Managing a project of this scale is no mean feat so we needed to work with an experienced agency team that we could trust to answer our objectives.

Together, we have created multi faceted events that offer a personalised experince to audiences across our EMEA territories. WONDER have delivered on many levels and have successfully enabled us to fully capitalise on this valuable opportunity to engage and inform.

Tal Philos, Product Marketing, Google Cloud Platform - EMEA

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