Wonder

Pixel Phone Launch

Call Centre Roadshow  |  UK  |  Autumn 2016

Ahead of the global launch of the new Pixel phone, WONDER were tasked by Google to create a series of events to inform and engage with over 3000 call centre sales staff across the UK.  

This interactive roadshow visited 11 locations over 14 days and was made up of 3 live event streams. The first part was to create excitement around the launch. The second part was to demo and showcase the phones' key feature with a final follow up legacy piece to reward the sales teams for their support.

 

 

We installed a number of live demo pods in each call centre. This interactive space highlighted the key features of the phone and celebrated the inclusive nature of the Google brand. 

At the end of the tour, the Google team received great feedback from their retail partners to recognise how they had exceeded expectations in terms of the mix of quality time spent with their sales teams, the level of detail covered in the demos and the motivational nature of the activations.

Google achieved their objective of making call centre staff feel appreciated as the vital link between the brand, the product and potential consumers.

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