Think Programmatic Conference

BAFTA’s Princess Anne Theatre   |  London  |  July 2014

Part of the Google Think series of events, the Think Programmatic conference brought together 300 influencers from the UK’s leading advertising and marketing agencies. The aim of the conference was to explore the concept of ‘programmatic’ media buying. The idea was for guests to gain inspiration, insights and research on the themes of digital marketing, and how data shapes our lifestyle choices.

WONDER created a sleek stage set for the plenary space, as well as separate breakout zones, each with a unique networking area and interactive features. 

To illustrate how data is embedded in everyday life, we showcased Google products that monitor everything from health and driving skills to the energy-efficiency of our homes. Our large infographic display showed live data throughout the conference, encouraging the audience to get involved.

The installation proved so popular that we were asked to create several additional ‘relay rooms’, so that guests could view the interactive content in real time.

From start to finish, WONDER were a pleasure to work with, coming up with a great creative environment and ensuring the event ran smoothly from pre-production to the execution on the day. They also came up with great ideas to inject some fun into the breaks, by creating interactive activities that helped us to demonstrate the main messages of the day. It’s always exciting working with the WONDER team, to see what new ideas they come up with to keep events fresh and up-to-date.

Karen Morris, Google Event Producer

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